A Rich Man's Sport 🍺
This Week in Review☕️ : The Divorce Club | Starbucks makes a Comeback | Roasted Seaweed and Kombucha | Puma picks up the slack | Land of Oz | Pop Singer Billie Eilish gets personal for British Vogue
This Week's Digest:
Bill and Melinda Gates announced they are going their separate ways after 27 years of marriage.💔
CTRL + ALT + Divorce ✅
Reckon they were arguing over vaccines.. We heard she’s against getting the jab.
PS. Have they tried restarting in Safe mode?
Quick Bites:
Golf ⛳️ : When you’re fabulously wealthy, you don’t sweat it out on the football field or the baseball diamond; you play Golf.
Golf has long been known as a 'rich man's sport'. The fees are high, the clubs are pricey, and skill comes only with practice or professional lessons which can cost an arm and a leg.
While Covid-19 had no silver linings (unless you're Bezos, Musk or Eric Yuan), it did lead golfers to enjoy a pandemic-fueled comeback.
Naturally socially-distanced on lush green lawns, the game has become the 'Perfect Pandemic Sport.' Here's why:
💡Be in Nature
💡Zero crowds
💡The on-course snacks! As Tiger Woods says "eat as much as you can- every 2-3 holes.” Don't look at us; Any advice from Tiger is solid; dude's got the resume to prove it 🍔 🍟 🍺
💡Most importantly, if you're within a few feet of someone, you can dome them with your club🏌️♂️
Our Thoughts💡: Joined a Country Club over the weekend. Got our first 9 today on a beautiful sunny afternoon. Zero lost balls. Sank a birdie putt and picked up a couple pars.
Ordered a McChicken & Fries on the way home.
Our spirit needed it. Finally, some good vibes during this pandemic.
Speaking of.. ️⛳️ : Sportswear giants Nike and Adidas miss out on sales from the new Golf resurgence, Bloomberg reports.
Before Covid-19, golf was declining in popularity. Golf was too expensive and time-consuming and lacking in health benefits, according to Nike.
Luckily for golfers, Puma picked up the slack.
Smaller brand 'Puma' benefited from sticking with golf gear; the German brand reported a rebound in Q3 sales of 2020.
Puma kept the Cobra Golf club brand it had bought in 2010 even as the sport became less relevant over the past decade- partially because golf offers access to to an older, wealthier demographic, CEO of Puma said.
Starbucks ☕️ : After 4 straight quarters of sales declines, Starbucks returned to growth in Q2, 2021as revenue hit $6.7bn.
While Starbucks saw a 4% decline in store visits globally, those who came in spent more money.
According to the company, consumer spending patterns have also changed over the past year.
As more people work from home, there have been fewer morning commuters coming in for a single takeaway coffee.
Instead, there has been increased traffic in the afternoons with people opting more for snacks and frothy drinks.
In the past, beer and sodas were the main beverages that came in cans- but not anymore!
Hard Seltzer, Canned Wine and even water have become a grab-and-go convenience.
Healthy drinks, in particular, like refrigerated kombucha, plant-based waters and other fermented drinks were up 21% alone last year!
"Cold beverages [..] led by Cold Expresso, Starbucks Refreshers and Cold Brew + The positive response to Oatmilk helped push YoY growth of 53% in alternate-dairy beverage sales."
-Starbucks
Our Thoughts💡: New Morning Ritual ☀️ : Practicing our acceptance speech while pretending our Iced Caramel Brown Sugar OatMilk Shaken Expresso is an award for staying sane this pandemic 🥤
WFH 💻 : Google saves $1bn a year from #WFH life.
Pre-pandemic, Google employees enjoyed an exceptional range of in-office perks.
Ofcourse, if you need to run the most lucrative search engine in the world, you have to provide nutritious food & amenities for your employees.
From coffee bars tastefully stacked with baked goodies, roasted seaweed and Nespresso machines to on-site massages from licensed therapists, Google's Headquarters have rightly been dubbed as the Land of Oz.
Plus, let's not forget the traveling for Tech retreats, which has influenced much of Silicon Valley culture.
However, with WFH, all these perks have stopped since March 2020.
Turns out, the lack of fancy events & corporate jets on Google's dime has benefited the tech giant significantly.
"During Q1, Google parent Alphabet Inc. saved $268mn in expenses from company promotions, travel and entertainment, compared to same period a year earlier, “primarily as a result of COVID-19,”
-according to a company filing.
On an annualized basis, that would be more than $1 billion, Bloomberg reports.
Our Thoughts💡: We didn't need Google to go remote to firsthand witness how the pandemic abruptly ended the American denim dream.
As soon as Brooks Brother's bankruptcy filing last year, it was clear to us that yoga pants killed millennials long before Covid hit town 🧦
Fashion 💄 : Billie Eilish covers the June 2021 Issue of British Vogue.
The pop singer gives an insight into her new music, living life and her latest transformation- which includes chucking the lurid green wig she's had on for ages!
“I feel more like a woman, somehow”. Well, clearly! From emo burnout to Marilyn Monroe glam👇🏻
Key Highlights from her interview:
💡"It's all about what makes you feel good"
💡”Showing your body and skin should not take any respect away from you.”
💡“I really think the bottom line is, men are very weak"
💡“I think change is one of the best gifts in the world”
💡“Young women, we’re expected to know and do everything, and be everyone’s mom when we’re like, 15,”
“Even permanent things can be undone" ( True that!💯 )
Our Thoughts💡: Ok, so what we've gathered from social media is that 90% of people never expected her to outgrow her 16-year old skater boy clothes. And now they're pissed because she has. Good times.
PS. Have you ever scrolled through comments on Instagram? Because people have unsolicited opinions all. day. long.
Trolling on a teenager while pushing 30 with rent to pay? Really?! 👋
️Quicker Bites:
Canada will require using a vaccine passport for entry.
Warren Buffet names Greg Abel to be his successor at Berkshire Hathaway.
SpaceX safely returns 4 astronauts to Earth.
Apple charged in EU Antitrust case.
India becomes the Covid-19 epicentre.
Burning Man Festival cancelled this year.
New York opens bars starting today, after a painful year.
The ban on trans personnel joining the US Military has ended.
May 8th: Elon Musk to host 'Saturday Night Live' with singer Miley Cyrus.
Millions are skipping their 2nd doses of Covid vaccines, NY Times reports.
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