Authenticity is So Important.

Key Takeaway from the COO of Unilever last week.

"Authenticity is So important"- Key takeaway from the COO of Unilever last week in a powerful conversation regarding Brand Trust.

If you've been sanitising your hands (which we hope for your sake- you are), used a brand-name cotton swab, or applied petroleum jelly to your chapped lips, it’s almost certain that you’ve used a Unilever product(s).
Think- Vaseline, Lifebuoy, Dove, St.Ives.. Ring a bell?

The company might know a thing or two about what consumers want- so take the advice and- Just do You. Period.