Entering the Alcohol Business has been a Home Run for Celebrities.

Last week, British Alcohol Beverage Giant bought Deadpool actor Ryan Reynold's Gin brand for a whopping $600 million. This comes as booze has been a gateway for celebs to capitalize on their brand val

Spirits: Last week, Diageo- the Alcohol Beverage giant, bought Ryan Reynold's Aviation Gin for $610 million. Not surprised at the hefty deal; any product backed by that that face 👇🏻 gona bring in the dough + Aviation makes one hell of a Tom Collins tbh.

Reynolds will stay on as co-Founder and continue to lend his creative direction to the brand's marketing strategy.

Entering the Alcohol Business has been a home run for celebrities. As we self-medicate with booze, celebs & influencers are minting money, one hangover at a time :

💡George Clooney -> Casamigos Tequila went for 1 billion (also to Diageo).
💡FatJew -> Babe Wine gets sold to AB InBev.
💡Bethenny Frankel -> Skinnygirl Spirits gets sold to Beam Global for $120 million
💡Jay-Z -> D'Usse Cognac in a JV with Bacardi
💡P Diddy -> Ciroc Vodka 
💡Drake -> Virginia Black American Whiskey

Post Malone, Shay Mitchell, Kate Hudson, Dwayne Johnson, Drew Barrymore , Pharrell Williams, Fergie.. the list goes on. As recent as last month, Cameron Diaz launched a line of summer-ready, organic wines called Avaline. 

Just shows, you can leverage your stardom way beyond your main gig. Our growing suspicion: every celeb will eventually become a VC.
As more businesses look alike, Brand Equity is the name of the game.