If any of you have walked down the posh Fifth Avenue..
Causeway Bay, Hong Kong | Upper Fifth Avenue NYC | New Bond Street, London- streets like these are reserved for high spenders. For those into luxury shopping..
Last year saw the rise of ‘Experiental Luxury’- with consumers buying fewer products and purchasing more “experiences” .
Given the ongoing pandemic, consumers haven’t been able to access this experience causing high-end brands to go into a 'luxury drought’.
With the stay-at-home order, sales have been much harder to come by without the in-store experience 🎁 .
If any of you have walked down the posh Fifth Avenue🗽, you'd know going into any store to shop is not merely transactional 🛍 .
Rather, it's a full-blown affair that often comes with empowered Sales Associates & Personal Stylists where appointments are naturally accompanied with a bottle of Dom Pérignon in hand 🥂 .
Caviar from Petrossian if you're lucky- or a big spender.
Despite an increasingly digital world📲, analysts predict it could take a good year or two before we see luxury brands return to pre-Covid19 levels.