Nike heads to the Metaverse 👟
This Week in Review☕️ : Airbnb reports strongest quarter as Travel resumes | The Carters x Tiffany & Co | Wardrobe of Wonders this Festive Season | Signs of Water detected outside Earth | Web2 to Web3
Hey guys, we've been incredibly humbled by the response to Touristy so far and want to say thank you for supporting us! 🙏 Today we're excited to announce our Ambassador program! All you gotta do is hit up your pals and spread the word 🚀
PS. We're bankrolling this out of our own pocket, so no trips to Aspen or free MacBooks yet.
But there'll definitely be cash.. Think hundreds of dollars.. yep, you heard that right! Maybe thousands even.. but that depends entirely on how popular you are!
Quick Bites:
Sportswear 👟 : Would you buy digital Air Jordans? Nike is the latest company heading to the metaverse.
The company has filed new trademarks for NIKE, Just do it and its signature Swoosh logo "for use of downloadable goods [..] in online virtual worlds."
Well, we def don't wanna get caught in the metaverse with Reebok on🙈
While concepts like the "metaverse" and "NFTs" have taken the internet by storm, mainly due to Facebook’s rebrand to Meta, it's exciting to see the moves big brands are taking towards virtual technology:
💡Disney to launch NFT collectibles on VeVe
💡Budweiser plans NFT drop
💡McDonalds giveaway of McRib NFTs for the sandwich's 40th anniversary
💡Videogame maker Roblox is already using the metaverse concept in videogames
Our Thoughts💡: Yes, the brand you have sported on your feet while tryna lose those excess pounds, predicts you will buy their virtual sneakers in the future.
We're in the beginning stages of an explosive shift from Web2 to Web3 and Nike gets it.
Fashion 💎 : Tiffany & Co. doubles down on a Basquiat painting in its latest ad campaign, ARTNews reports.
Tiffany's Jean-Michel Basquiat Advent Calendar is a sequence of words we did not see coming.. 🙌🏻
Last week, Tiffany's new ad campaign starring Beyoncé, Jay-Z, a 128-carat diamond and a rarely seen Basquiat- all together in a kind of modern-day remake of “Breakfast at Tiffany’s”, took the internet by storm, NY Times.
The advent calendar this year is a wooden cabinet filled with beautiful jewelry, with Basquiat's 'Equals Pi,1982' painting reproduced on the cabinet's face.
Think of it as a wardrobe of wonders- only in robin egg blue and costing a cool $150,000!
“We don’t have any literature that says he made the painting for Tiffany [..] But we know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage.”
-Tiffany VP in an interview with WWD
Our Thoughts💡: We're all for brand collabs but a Basquiat, Carters and Tiffany ménage a trois?
Damn.. that's some serious creative overflow 🙌🏻
Travel ✈️ : Airbnb reports strongest-ever quarterly profit of $834mn. This comes as Peloton reported losses of $376mn.
Tbh, we always knew Peloton's gonna be a very, very overpriced clothing hangar 30 seconds into a vaccine.
And Airbnb? An effing goldmine 🚀
Key Highlights, according to Marketing Week:
💡Airbnb credits 'optimized marketing strategy'
💡"Primarily" a reflection of the increase in brand building investment
💡Q3 is usually the company's largest
💡Countries reopening borders this summer played a big role
💡Loosening of restrictions to vaccinated tourists drove growth further
Our Thoughts💡: Let's be honest, travel has RESUMED which mean we need to GET ON A DAMN PLANE! ✈️
Ah how we've missed you London, even with your gloomy weather and love for tea over coffee. See you soon! Cheerio 🇬🇧
Space 🌎 : Signs of water are detected in a galaxy 12.88bn light-years from Earth, the most distant sighting of water yet!
Ok.. we need to realize we need to worry about water here. We clearly are not ready to give a sh*t about water on any other planet right now!
Key Highlights, according to Daily Mail:
💡Evidence of H2O was found using the Atacama Large Millimeter Array (ALMA) in Chile
💡This suggests the 'molecular universe got going very early'
💡The team discovered simple molecules like water and carbon monoxide
💡The area where the molecules were found is made up of two galaxies and was first spotted by scientists in 2017
💡It is +12.8bn light-years from Earth, meaning the light we are seeing is from 12.8bn light years in the past
Quicker Bites:
US reopens borders to fully vaccinated passengers from abroad.
Italy did not revise the Covid-19 death toll, fact-checkers say.
'We think between now and the end of 2022': Scientists chart the end of the Covid-19 pandemic.
8 people dead and multiple injured at Travis Scott's Astroworld Festival in Houston.
Pfizer says antiviral pill cuts risk of severe Covid-19 by 89%.
Handball federation ends bikini bottom requirement for women.
Gal Gadot to play the Evil Queen in Disney's live-action 'Snow White' remake.
Latin Grammy-winning Brazilian singer Marilia Mendonca dies in plane crash.
'Black Panther' sequel shuts down while Letitia Wright recovers from on-set injury.
Delhi's air quality deteriorates to 'very poor'.
Like what you see? Spread the word!
Your network is the life of your business. It only makes sense you run campaigns on a community-centric platform to spread the word! Getting started is easy👇🏻