STOP trying to go Viral ❌ + Having a totally crazy goal this year
☕️2025 is all about being being bold.. What it takes to build a community that actually cares- the good & bad plus, the behind the scenes launch of a Paid Newsletter
At the start of 2024 on January 1st, I set what felt like a crazy goal: to reach 100,000 subscribers here.
No paid marketing. No ads. Just focus on building an online business with chill vibes with no corporations trying to sell me anything ;p
Quick Interruption:
Hi guys, this paid subscriber-only series is your weekly hit of inspiration.
I’m not one to gatekeep- but let’s be honest, these take A LOT of time and energy to write- far away from the noise of algorithms and endless scrolling.
If you’ve ever been curious about what’s behind the paywall- Become a paid subscriber for the price of a coffee & let’s explore this together- I promise it’s worth it.
I remember sitting at my desk, looking at “100,000” scribbled on a sticky note, and thinking- Like One Hundred thousand people finding me magically and entering their email to read MY content? Yeah, no.
So, naturally, I crossed it out. But then I paused. A stretch goal is supposed to be uncomfortable, right? It’s meant to feel a little ridiculous. So, I left it.
Today, 3 days after NYE:
But here’s the thing: This growth did NOT happen by accident. It wasn’t about a magical hack or some secret formula.
In this week’s issue:
I’m sharing the EXACT STEPS I took to get here- and you can too
Actionable tips you can use to grow your Substack/ Instagram/ TikTok/ YouTube/ Medium and more
Here goes: