The Devil wears Sweatpants

If Anna Wintour- the editor-in-chief of Vogue since 1988 can wear sweatpants, so can we. The last word on what's hot in fashion was seen wearing red joggers in Vogue's April Issue this year.

2020 vision: The Devil Wears Sweatpants 👆🏻 .

Companies (big & small) are competing to capture the escalating market for Sweatpants.
About as “essential” as essential can get, Sweats have become the official #lockdownlife uniform.

Even Anna Wintour- the ultimate decider on what’s “in” in Fashion was seen wearing them in Vogue’s April Issue this year!

Given Brooks Brothers bankruptcy filing along with a running list of fashion bankruptcies (J.Crew, True Religion, John Varvatos- to name a few), it is increasingly clear that Covid-19 has shifted the Corporate World’s dress code from Suits to Sweats .

In reality, the pandemic didn’t start as much accelerate this shift- Preconceived notions of wearing button-downs 👔 to work was already fading in the face of rising fast fashion.