The Devil wears Sweatpants
If Anna Wintour- the editor-in-chief of Vogue since 1988 can wear sweatpants, so can we. The last word on what's hot in fashion was seen wearing red joggers in Vogue's April Issue this year.
2020 vision: The Devil Wears Sweatpants đđ» .
Companies (big & small) are competing to capture the escalating market for Sweatpants.
About as âessentialâ as essential can get, Sweats have become the official #lockdownlife uniform.
Even Anna Wintour- the ultimate decider on whatâs âinâ in Fashion was seen wearing them in Vogueâs April Issue this year!
Given Brooks Brothers bankruptcy filing along with a running list of fashion bankruptcies (J.Crew, True Religion, John Varvatos- to name a few), it is increasingly clear that Covid-19 has shifted the Corporate Worldâs dress code from Suits to Sweats .
In reality, the pandemic didnât start as much accelerate this shift- Preconceived notions of wearing button-downs đ to work was already fading in the face of rising fast fashion.