The No.1 Drink for high-powered CEOs🥤
This Week in Review☕: KFC is leaving Kentucky | Donald Trump drinks upto 12 cans a day | Gen Z fuel the non-alcoholic boom as their generation claims to be more "health-conscious" | Offices are packed
Quick Bites:
Health🥤: Diet Coke becomes symbol of modern office culture, The Financial Times reports.
Diet Coke’s image has shifted in recent years- from a zero-calorie drink to the unofficial fuel of the corporate hustle culture. 🚀
Once a simple beverage, it’s now linked to famous workaholics like Elon Musk, who are globally known to work painfully long hours.
Umm please stop making new flavors of Diet Coke. The original flavor, chemicals, is already perfect. K Thanks.
Despite the health dangers of these drinks, Diet Coke continues to thrive- thanks to professionals who choose it over coffee or alcohol to power through their day.
No sh*it. Diet coke is the technodharmic drink of choice because it is entirely synthetic, it has no taste analog in nature. It is a testament to the spark of divinity in man and woman. Evidence that we can prescind from our base conditions to mirror our creator in infinite creativity
Yep.. we’re HUGE fans 😬
Key Highlights, reported by Financial Times:
💡President Donald Trump is a superfan, drinking upto 12 cans a day and installing a red button in his White House office to summon a top-up
💡Last month, James Quincey, CEO of the Coca-Cola Company, presented Trump with a bottle of Diet Coke commemorating the inauguration.
💡His new political bff Elon Musk has called the inventor of Diet Coke “a genius”
Background💡: Diet Coke’s association with productivity isn’t new: Former Barclays CEO Bob Diamond kept dedicated fridges stocked with it in his office.
Meanwhile, Microsoft founder Bill Gates once admitted he’d probably experience “withdrawal” if he ever quit drinking it.
The company has also historically targeted female consumers- from supermodels like Kate Moss- famous for her “Nothing tastes as good as skinny feels” campaign.
In addition, for many people today Diet Coke isn’t just a low-calorie beverage; it’s even seen as a substitute for alcohol.
“No one picks up a Diet Coke thinking they’re doing something great for their health. They’re drinking something that provides comfort and a kick of caffeine.”
Our Thoughts💡:
We used to drink tons of Diet Coke but its been one month since we've had a drop.
We want to share some of the changes we've observed in that time:
-Our health is unchanged
-We are less happy
-Our one source of joy is gone
Thanks for encouraging us on this journey!!🖕🏻🖕🏻
Drinking🥂: Gen Z that want the high but not the hangover are fueling a non-alcohlic spirits boom, Bloomberg reports.
Can't get a hangover if you never sober up folks
From booze-free brews to adaptogenic zero-proof cocktails, there is a rapidly growing "sober-curious" trend among the upcoming generation.
Umm all of our neighbors took their babies to the pumpkin patch with their husbands today. Meanwhile, we just ripped a tequila shot got bamboozled and texted everyone on our contact list
Tbh MAYBE Gen Z isn't having the right brands??? Casamigos is LIT. U wake up with no hangover no headache. Just full memory loss. Bc u can't regret what u can't remember right?
That's GOD's work right there 🙌🏻
Key Highlights, reported by Business Insider:
💡65% of Gen Zers plan to drink less in 2025
💡39% planned to adopt a dry lifestyle not just during January, but during all of 2025
💡While Boomers, Gen X, and Millennials spent between $23 to $25 billion on alcohol in 2023, Gen Z's spending amounted to just $3 billion
💡This is because of an increased awareness of the dangers of alcohol and the rise of health-consciousness as a lifestyle
💡Infact, many say that mental health is as significant as their physical health when considering drinking
Gen Z is excited to hang out and see each other- but not necessarily over an alcoholic drink. That's a BIG opportunity for some businesses.
“I think people in my generation are more conscious of their health and don’t see drinking as a social obligation”
The hashtag #mocktails had over 1 billion views on TikTok last year. The sector is expected to grow to $30 billion in 2025, according to Global Market Insights.
Our Thoughts💡:
Meanwhile us:
When you get tagged in memes every Sunday about being hungover and realize its time to reevaluate your life
Food🍗: KFC is leaving Kentucky.
The fried chicken chain’s is moving its headquarters from Louisville, Kentucky to Plano, Texas.
About 100 KFC US employees will be required to relocate over the next six months, CNBC reports.
On a related but unrelated note..
Turns out the city with the highest number of people on Ozempic meds aren't beauty-obsessed cities like LA, NYC, London or Dubai but Kentucky itself!
No sh*t guys. KFC, the world's 2nd largest fast-food chain after McDonalds, is FROM KENTUCKY 🇺🇸
Pretty sure their Fried Chicken Buckets and Smoky Crispy Nashville Hot Nuggets are somewhat correlated to all that belly fat thats got peeps popping weight-loss pills! 💊💊💊
All that fat, sauce, spices, the powerful magic of MSG.. ugh we're salivating just thinking about all that delish palm-oil soaked juiciness in our mouth 🤤🤤🤤
Key Highlights, reported by CNN:
💡KFC is moving its HQ to join its sister brand- Pizza Hut in Dallas
💡The move is a significant change for the 95-year-old company that got its start at a motel in a small Kentucky town
💡This is how it got its name to become one of the most iconic chains that now totals 30,000 restaurants across 150 countries
💡Combining KFC’s offices with Pizza Hut will “foster greater collaboration among brands and employees,” the company said in a press release.
KFC isn’t completely abandoning its birthplace. It has plans for a new “first-of-its-kind flagship restaurant” set to be built in Louisville.
However, news of the departure reportedly angered Kentucky Governor Andy Beshear, who said in a statement to CNN that:
He’s “disappointed by this decision” and said he believes Colonel Sanders, “the company’s founder, would be, too.”
Coffee☕️: Coffee prices soar to a 50-year high because of climate change.
Despite higher prices, farmers may earn less this year due to poor harvests. Some worry that the prices could lead people to reduce consumption.
Ultimately, farmers are left questioning if they can sustain production in the future, The New York Times reports.
Umm the planet is heating up at an alarming rate, and it’s EVERYONE's responsibility to play their role to fight the climate crisis!
Precisely why Kim Kardashian is selling nipple bras because "No matter how hot it is, you’ll always look cold."
Which reminds us of a FANTASTIC idea- Boxers with built-in padding???
Scientists have confirmed that 2024 was the hottest year on record and this trend seems to be continuing in the early months of 2025. Experts say extreme, unpredictable weather events will continue to increase.
With rising temperatures already impacting the price of a cup of coffee, many argue that this cost should be passed on to consumers.
“If this is not recognised, sadly most growers will abandon coffee farming.”
The Climate Crisis is real af guys- first, the ice caps melt, and now our Iced Brown Sugar Oatmilk Cortado is at risk????? Time to wake the f**k up ☕🌍🔥
Take the UK for example- the UK alone drinks 98 million cups of coffee every day- enough to fill more than nine Olympic swimming pools.
And the coffee industry supports more than 210,000 jobs in the country, according to figures from the British Coffee Association.
The world is not prepared for the scale of risks now facing its food supply. Extreme weather is one of those mounting pressures.
“There is also a need for direct funding that would benefit the small-scale coffee growers, such as access to low-interest financing which is currently not available.”
“If nothing is done, we should forget about coffee in a few years to come.”
-The New York Times
Quicker Bites:
Large layoffs hit Starbucks.
Apple to hire 20,000 US workers to produce AI servers domestically, in its "biggest U.S. commitment" so far.
The fraud conviction of Theranos founder, Elizabeth Holmes, upheld.
Ukrainians say “country will never be the same”.
Fyre Festival 2 will be held on Mexican Island in May, says founder.
Jamie Dimon calls US Government “inefficient”.
Delta flight makes emergency landing after “possible” smoke in plane.
Ken Rosenthal, founder of Panera Bread’s forerunner, dies at 81.
Berkshire Hathaway posts gains in profits, boosted by US treasury holdings.