This Fast-Fashion chain bets on e-commerce

Last year we saw...

Fashion : Last year we saw Fast-Fashion giant Forever 21 file for bankruptcy. The reason given was that the company needed time to “reposition the brand to adapt to the current retail environment” , (aka the retail apocalypse caused by the Bezos's of the world.)

Guess they figured it out 9 months later as Forever 21 announced a partnership with performance branding company-Within as they bet big on e-commerce.

A calculated bet given Nike, Shake Shack, Rihanna's Savage x Fenty are all clients of the company. Even Facebook although Within could definitely do a better job giving them a PR makeover.