What IKEA, Rhode & Prada Just Taught Us About Attention

And Why Size matters this year

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Lately, everywhere I go- from airports to sidewalks- I’m seeing the Bigger is Better era in REAL time. In Delhi, Bombay, London, Paris, New York, name the city.

I remember walking to my new favorite Danish coffee spot in London- Hagen (Btw, their coconut milk cappuccino + banana bread is unreal- also covered in my London guide here but ok, that’s a conversation for another day ;p)

I was walking when a black car drove slowly across me in Mayfair with this massive photo. Like, MASSIVE slogan in my face at 8 AM. Impossible to ignore. And now I’m seeing the same in EVERY big city on Instagram